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A different kind of business

House of Sultan

Premium fragrances built for India.

Everything else on this site can be redeployed in a minute. This cannot. Once a batch is bottled, it is bottled.

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AntarSinbadRustamFormulated for Indian weatherAntarSinbadRustamFormulated for Indian weatherAntarSinbadRustamFormulated for Indian weather

The fragrances

No. 1

Antar

Oriental gourmand

The everyday signature.

No. 2

Sinbad

Woody oriental

The distinctive one.

No. 3

Rustam

Citrus woody

Small batch.

Formulated for the weather it lives in

Perfume behaves differently in heat and humidity. A fragrance composed for a cool, dry climate can vanish or turn within hours of an Indian summer.

House of Sultan starts from the other end. The fragrances are formulated for Indian climatic conditions first.

Three legends, one beginning

The house opens with The Founding Collection.

  • Antar. An oriental gourmand. The everyday signature.
  • Sinbad. A woody oriental. The distinctive one.
  • Rustam. A citrus woody, made in small batches.

What software did not teach me

Everything else on this site can be redeployed in a minute. This cannot.

A physical product has a formula to get right, a bottle and a box to design, a supplier to rely on, stock to hold and a parcel that has to arrive intact. Each one is a decision you live with for a whole batch. There is no hotfix.

It has made me a more careful builder of software, too.

Where to find it

The collection is at houseofsultan.in.