Live
DMpop
They comment. You're busy. The DM pops.
Instagram comment-to-DM automation. When someone comments your keyword on a post or reel, DMpop sends them the direct message, using Meta's official API.
I make things.Some becomebusinesses.Others, lessons.
Building things., Selling things., Breaking things., Learning things.
Hello
I’m Asif. I’ve built and sold internet businesses, launched software products, worked on AI models, and somehow ended up making perfumes too.
This is where I keep track of what I’m building and what I’m learning. I’ve been at this since long before AI made building easy. I’m still figuring things out.
Sold a site in 2016Shipped on AppSumoTrained a coding modelBottled a perfumeSold a site in 2016Shipped on AppSumoTrained a coding modelBottled a perfumeSold a site in 2016Shipped on AppSumoTrained a coding modelBottled a perfume
Some became businessesOthers became lessonsA few are still decidingSome became businessesOthers became lessonsA few are still decidingSome became businessesOthers became lessonsA few are still deciding
01 — Work
Built to sell
Software built with commercial intent. That is not the same as commercial success, and each page says which is which.
Read the story →
Live
GTM for One
Buyers found. Emails written. You hit send.
Outbound for people who build. Give it your domain and it works out who your buyers are, finds the companies and decision-makers, and drafts one email per company for you to approve.
Early access
Splitroom
Where creatives compete before your budget does.
Upload a few ad creatives, describe your audience, and a panel of simulated consumers picks a winner and explains why. A way to compare creative options before spending money to find out.
In the works
Prospect This
Strolling, not scrolling.
Phone-first prospecting. Discover a company anywhere, find the relevant contact, and prepare an outreach message.
02 — A different kind of business
House of Sultan
Perfumes formulated for Indian climatic conditions.
You cannot hotfix a bottle. Building a physical product involves an entirely different set of problems from shipping software: formulation, packaging, manufacturing, and getting it to someone’s door.
Step inside →AntarHouse of Sultan
SinbadHouse of Sultan
RustamHouse of Sultan
03 — Previously on the internet
Before it was easy
I was building and selling things online long before today’s AI tools existed. Receipts below.
Sold 2016
SoldDiskountz
A deal-discovery website, sold through Empire Flippers in November 2016.
The retrospective →AppSumo 2024
AppSumo SelectContent Boom
An AI-assisted content and SEO software product for WordPress and related publishing workflows. Lifetime deals were sold through private communities and AppSumo, including an AppSumo Select deal.
The retrospective →The long version
01
Previous ventureDiskountz
A deal-discovery website, and an early lesson in building something other people want to own.
Open →2016
Previous venture2024
Previous ventureContent Boom on AppSumo
AI-assisted content and SEO software for WordPress. Lifetime deals sold through private communities, then live on AppSumo in July 2024, including an AppSumo Select deal.
Open →04
Physical brandHouse of Sultan
A fragrance brand formulated for Indian climatic conditions. A very different kind of shipping.
Open →05
Product06
Experiment07
UnwrittenNext
Still figuring things out.
04 — Inside the Lab
Couldn’t resist
// Not finished businesses. Prototypes, investigations and things that are allowed to fail in public.
05 — Thoughts and observations
Writing
Properly researched essays are on the way. Until then, the queue is public.
06 — Currently
Right now
- BuildingSoftware products: DMpop, GTM for One, Splitroom, Prospect This, Sorry Scroll and Vettd.
- TrainingA specialist coding model for Next.js, React and TypeScript.
- MakingPerfume at House of Sultan.
- PractisingGetting physically stronger, and focusing on fewer things.
- Based inMeerut, India.
- The full now page →