Splitroom
Where creatives compete before your budget does.
ProductSplitroom
The opportunity
Making ad creative got cheap. Finding out which one works did not. The usual method is still to launch all of them and let the budget decide, which means paying to discover your losers.
Splitroom moves that decision earlier.
How it works
- Upload two to six creatives and describe who they are for.
- A simulated audience reacts. A panel of synthetic consumer personas, built from your brief, looks at each option.
- You get a winner and the reasoning. Not just which creative, but why.
The philosophy
Splitroom gives you reasoning, not a prediction. It does not claim to forecast click-through rates or return on ad spend, and it says so. The point is to walk into a launch with a better shortlist and an argument for it.
Who it is for
- Agencies that would rather spend a client's budget scaling winners than testing losers.
- Brands that want to find their strongest concepts before launch.
Next
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